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Field notes, founder stories and frameworks for European tech companies scaling into the US.

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Channel Your Inner American: TruRating Founder Georgina Nelson on Building a US Business

TruRating founder Georgina Nelson on choosing Atlanta, US sales cycles, at-will hiring, and the confidence gap UK founders need to close in the US.
  • Readiness

Channel Your Inner American: TruRating Founder Georgina Nelson on Building a US Business

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  • Readiness

After the Term Sheet: What VC Due Diligence Really Tests — and How to Be Ready

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  • Scaling Stateside

Scaling to the US: Hard-Won Lessons From Both Sides of the Table

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  • Readiness

US Market Demand Signals: How to Know When It’s Time to Go After US Market Share

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  • Scale Up

Start Selling Into America Now

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  • Readiness

Are You Ready to Enter the US Market? Most European Founders Aren’t

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  • Readiness

What a Pre-Seed Deep Tech VC Actually Looks for in European Founders

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  • Scale Up

Why Your Pitch Deck Isn’t Enough: The Art of Storytelling in US VC Fundraising

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  • Readiness

US VC Trends for 2026: What European Founders Need to Know

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  • Readiness

The Investor Newsletter: The US Fundraising Tool Most UK and EU Founders are Missing

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  • Media

From Oxford to A16Z: How Riya Grover Built a US-First Mindset at Sequence

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  • Readiness

How a VC-Ready Pro Forma Model Gives UK and EU Founders a Winning Edge in US Fundraising

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