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[ About USXP ]

The Advisors Founders Bring In.

USXP are the advisors that European tech founders bring in when they're serious about the US.

// Our Mission

We're operators who've done it — and we get in the trenches with you. We advise on strategy, VC fundraising, GTM, and the moves you can't see yet. Your dedicated Country Manager sets up and runs your US operations day to day — US Expansion advisory with real operational and executional expertise.

// Our Values

Created for founders, by founders.

01 · Operators

We are Founders

We build businesses with operator expertise — we understand investor, board and customer priorities, because we've sat in every seat.

02 · Aligned

Committed to your success

Your company's success is our sole motivation. No billable-hour focus, no referral fees — just outcomes.

03 · Curated

Only the best

Vetted relationships with qualified vendors and professional service providers — briefed for your specific situation.

// The Team

Meet the Founders.

David Rose

David Rose

Founder & CEO

20+ years of leadership across Fortune 500 companies, high-growth firms and startups in tech and media. A three-time CEO across five venture-backed startups, with four successful exits, and appearances at Google Demo Day, Silicon Valley Open Doors and TechCrunch Disrupt.

Matt Oxley

Matt Oxley

Co-Founder & President

Serial Entrepreneur and based in London. Spent a decade in the US launching, funding and scaling the B2B SaaS business he co-founded, Opal. EIR at Smedvig Ventures and frequent speaker on the US expansion journey. Hosts the Scaling Stateside podcast, sharing insights from founders navigating the leap into the US market.

Rebecca McElroy

Rebecca McElroy

Co-Founder & COO

A builder at her core, Rebecca has spent over 20 years turning complex technology and operations challenges into scalable businesses — across venture-backed startups and Fortune 500 global enterprises. As Co-Founder and COO of USXP, she architected the operational foundation that powers the company's growth, leads the company's AI agent strategy, and ensures every client relationship is built to last. Where others see complexity, Rebecca builds systems.

// Talk to us first

Ready to Scale Stateside?

The most valuable thing you can do before you spend, hire, or commit is an honest readiness conversation. That first call is free.

hello@usxp.co