The Advisors
Founders Trust.
USXP are the advisors European tech founders bring in when they’re serious about the US. We’re operators who’ve done it — and we get in the trenches with you.
From "are we ready?" to "we're operating."
Readiness
Honest assessment across 12 dimensions. A bespoke US Expansion Playbook — and a straight answer on whether you’re ready.
Advisory
US GTM strategy, VC fundraising, site selection, budgeting — and the calls you don’t yet know you need to make.
Launch
Entity, banking, payroll, insurance, first hires. We build your US subsidiary. Nothing falls between the cracks.
Operating
Your Fractional Country Manager runs the US day to day. Embedded in your team. Accountable to your outcomes.
USXP spent weeks talking to US buyers and prospects before they wrote a word of GTM strategy. What came back wasn’t a deck of frameworks — it was a specific ICP, positioning we could test, and a detailed launch sequence. We know exactly what we’re doing in the US now, and why.
The right questions before you commit.
A continuous engagement — not a fixed report. We move with you from the first honest conversation to running your US business day to day.
Are we actually ready for the US — or are we 12 months early?
This is the first thing we pressure-test. Our readiness assessment scores you across 12 dimensions — product-market fit, capital, team, GTM — and gives you a straight answer, not a hopeful one. Sometimes the most valuable thing we tell you is “wait six months, and here’s exactly what to fix first.”
Which US market do we enter first, and why?
It’s rarely just “New York” or “San Francisco.” We map your ideal customer, competitive density, talent pool and cost base against real customer proximity — then recommend a beachhead you can actually win, with the reasoning behind it.
What should our first US hire actually do?
Almost never a generic “country lead.” We define the role around your stage — a founding sales hire, a delivery lead, or a fractional Country Manager — so your first hire moves the metric that matters, not just headcount.
Should we relocate, send a leader, or hire local?
Each path carries different cost, visa and culture implications. We model all three against your runway and goals — and often the answer is a phased mix: a founder on the ground early, local hires as you prove traction.
How do US investors really see our story?
US VCs read traction, market size and narrative differently than European investors. We help you reframe the story for a US audience — and, through our founder network and Wilson Sonsini, HSBC and SVB partnerships, get you in the right rooms.
What do we get wrong about US sales vs UK sales?
Pace, pricing and directness. US buyers expect faster cycles, higher price anchors and sharper positioning. We help you rebuild your sales motion for US expectations instead of exporting the UK playbook.
Things no one else in our space offers.
Fractional US Country Manager
A senior operator embedded in your company as your US lead. No other firm in our space offers this.
Not advisors who've read the book
Every person on your team has founded or scaled a business in the US. We advise from experience, not frameworks.
VC fundraising Support
Investor readiness and warm introductions through our founder network and Wilson Sonsini, HSBC and SVB partnerships. No other expansion firm offers this.
US Go-to-Market Strategy
ICP definition, positioning, pricing, and channel strategy – No other company in our space has built a go-to-market strategy for a VC-backed tech company, let alone executed one.
We know it from the inside.
When you need a specialist — legal, tax, banking, immigration — we don’t hand you a list. We navigate it for you: the right partner, for your specific situation, briefed, with us still in the room.
“We are not yet another service provider that knows a bunch of other service providers. Our partners are curated for your use case — not referred for a fee.”
Scaling Stateside — built for founders like you.
Our founder-first community, built alongside HSBC, Frazier & Deeter and Wilson Sonsini for European tech founders navigating the US. Real founders, real conversations, no sales pitches.
Founder dinners
Curated events connecting founders who’ve been in the room.
Podcast & content
Honest stories from European founders who’ve made the move.
Peer network
Access to founders at your stage, facing your exact challenges.
The CFO’s Guide to U.S. Expansion
A board-level playbook for the CFO who’s been handed the U.S. launch — from readiness and budgeting to entity setup, compliance and investor relations.
Don't take our word for it. Take theirs.
Lunio
Series A · AdTech · Manchester → New York
“Entering the US without USXP would have cost us a year and a lot of expensive mistakes. They knew exactly what we didn’t know – on strategy, tactics and day2day operations — and that’s what you’re paying for.”
CEO — Lunio
US commercial operations live within 90 days
Scalpel AI
Series A · MedTech · London → San Francisco
“Building a company across the Atlantic comes with no shortage of challenges. USXP gave us the confidence that the fundamentals were covered, from hiring the right people to setting up and running US operations. They have been a trusted partner throughout the journey, helping us navigate visas, travel, transfer pricing, banking, and the day-to-day realities of building a business in the US.”
CEO — Scalpel AI
First US health system partnership signed in year one
DeepFlow
Series A · Data Infrastructure · Berlin → Austin
“USXP were foundational in helping DeepFlow expand to the US. With their help, we flipped the company, and closed SAFE funding within 24 hours of setting foot in the US. Not only does their programme help ambitious companies, but USXP’s people is the game changer – smart, informed, and caring. USXP go above and beyond in all they do to support their companies. I would wholeheartedly recommend them.”
CEO — DeepFlow
Closed funding within 24 hrs of being in the US
Ready to Scale Stateside?
The most valuable thing you can do before you spend, hire, or commit is an honest readiness conversation. That first call is free.
