Are we actually ready for the US — or are we 12 months early?+
This is the first thing we pressure-test. Our readiness assessment scores you across 12 dimensions — product-market fit, capital, team, GTM — and gives you a straight answer, not a hopeful one. Sometimes the most valuable thing we tell you is “wait six months, and here's exactly what to fix first.”
Which US market do we enter first, and why?+
It's rarely just “New York” or “San Francisco.” We map your ideal customer, competitive density, talent pool and cost base against real customer proximity — then recommend a beachhead you can actually win, with the reasoning behind it.
What should our first US hire actually do?+
Almost never a generic “country lead.” We define the role around your stage — a founding sales hire, a delivery lead, or a fractional Country Manager — so your first hire moves the metric that matters, not just headcount.
Should we relocate, send a leader, or hire local?+
Each path carries different cost, visa and culture implications. We model all three against your runway and goals — and often the answer is a phased mix: a founder on the ground early, local hires as you prove traction.
How do US investors really see our story?+
US VCs read traction, market size and narrative differently than European investors. We help you reframe the story for a US audience — and, through our founder network and Wilson Sonsini, HSBC and SVB partnerships, get you in the right rooms.
What do we get wrong about US sales vs UK sales?+
Pace, pricing and directness. US buyers expect faster cycles, higher price anchors and sharper positioning. We help you rebuild your sales motion for US expectations instead of exporting the UK playbook.